Africa’s creative talents set for Kigali


No fewer than 2,000 participants from 68 countries are expected to converge in Kigali, the Rwandan capital, for the forthcoming Creative Africa Exchange, CAX, Weekend meeting.

The event which opens on 16 January is Africa’s first continental event dedicated to promoting exchange within the creative and cultural industry.

The three day meeting which is tagged, “Cax Weekend” will feature 250 exhibitors, including some of Africa’s leading talents.

Organized by Times Multimedia and sponsored by the African Export-Import Bank, Afreximbank, and other partners, it is the opening act of a series of activities planned under the CAX Programme which seeks to bring together African creative talents from the music, arts, design, fashion, literature, publishing, film and television sectors.

The organizers said AITEO, the African Union, UNESCO and a number of other multilateral institutions are also partnering in CAX, which is a consolidated marketplace where buyers and sellers of goods and services from the creative and cultural industry can meet and explore business opportunities.

CAX Weekend is expected to give the exhibitors and participants the opportunity to network, create business opportunities, consider investment proposals and increase customer base.
It will also feature breakout sessions with investors and captains of industry, notable African and global actors, music stars and creative thought leaders from Africa and the Diaspora.

Speakers at the meeting include; President of Afreximbank, Prof. Benedict Oramah, American media personality Steve Harvey, actor Djimmon Hounsou, Oscar winning actor Idris Elba, as well as the representatives of the African Development Bank.

Similarly, Senior government officials responsible for culture and the creative economy are also expected to grace the event, while award winning Nigerian musician D’Banj and several other high-profile musicians are scheduled to perform.

The CAX programme is aimed at facilitating investments into cultural industries through education, trade, industrialisation and provision of critical infrastructure to support African economic transformation in alignment with continental initiatives, such as the African Continental Free Trade Agreement and the Intra-African Trade Fair (IATF) rolled out by Afreximbank to stimulate trade among African countries.

Launched during the inaugural IATF in Cairo in December 2018, CAX is the first exchange of its kind. The CAX Weekend will be followed by Creative Africa Programme to be held during IATF2020 in Kigali from 1 to 7 September.

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