Meta to launch new earning feature for Facebook and Instagram content creators in Nigeria

Meta, the parent company of Instagram is set to launch a new feature on its Instagram and Facebook app in June 2024, aimed at empowering Nigerian creators to monetize their content and earn a livelihood through the platform.

This announcement was made by Meta’s President of Global Affairs, Nick Clegg, following a meeting with President Tinubu on Thursday while commending President Tinubu for facilitating an executive order crucial to the landing of Meta-backed deep-sea cable infrastructure in Nigeria.

He said, “it is an extraordinary infrastructure project. When it comes on stream in the first quarter of 2025, it will be twice as much as the capacity of all subsea cables that exist.

“We buried the cable 50 percent deeper than any other subsea cables under the seabed.”

He further emphasized the cable’s potential economic impact, estimating,

“It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent.”

Clegg, who elaborated on Meta’s commitment said, “we have a lot to do with Nigeria to deepen partnerships,” and affirmed, “we will, in June 2024, introduce a feature on our Instagram app that will allow Nigerian creators to monetize their content to enable them to earn a living using the app.”

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He stressed the importance of collaboration, stating that “we must continue to engage to create opportunities for our people so they can also share in global prosperity.”

Tinubu said Nigeria is ready to lead the African continent in digital technology, noting that the country cannot afford to be left behind in this age of technological advancements.

He said his administration is opening up channels of opportunities in information and communications technology, deepening capacity, and fostering partnerships.

In view of his administration’s three million technical talent, programme, Tinubu said Nigerian youths are the most critical asset in Nigeria’s arsenal as it moves to achieve digital economic expansion.

“For us in Nigeria, we have a vibrant, gifted and resourceful youth population. Recognizing that the future is most likely to be AI-enabled, we have to prepare our youths and make them ready to compete and participate in the global economy,” Tinubu said.

“I can assure you that Nigeria is open for business. We want to lead the African continent in digital technology.

“Data is valuable to our development. We are ready to cooperate on technological advancements. It is the only way to go. We need a collaboration that will be a win-win for all,” he added.

Tinubu said he is committed to ensuring that technology is deployed, adapted, enhanced, and used to catalyze growth across a vast majority of micro-businesses, spurring mass prosperity down the line.

Minister of Communications, Innovation, and Digital Economy, Bosun Tijani who equally emphasized the importance of Meta platforms in Nigeria, stressed the need for collaborative engagements to promote development in the digital economy sector.

“We must continue to engage to create opportunities for our people so they can also share in global prosperity,” Tijani said.

The minister said digital technology is an opportunity to connect Africa to contribute to the development of the world.


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